Meet Tubby!

Tubby's Taste began in 2014 as a hobby that quickly turned into a passion and a business.

Danielle Tubbs eating a vegan cookie

Hi I'm Tubby!

I come from a long line of Jamaican cake ladies so it's safe to say that baking is in my blood. My mom, my aunt, and my grandmother would bake and sell traditional Jamaican cakes for folks in the community. Rum cake, sweet potato pudding, fruit or black cake— if you know you know! 

I was tasked with the grunt work— cutting parchment, sifting what seemed like tons of dry ingredients, and guess what? I hated it! I just wanted to be a kid and watch Nickelodeon. So it's quite funny that I'm in the business of baked goods today.

Growing up in Miami with my cake ladies I was surrounded by fruits and flavors that now serve as inspiration for Tubby's Taste’s boldly flavored Jamaican inspired cookies. I believe that there's something really special about seeing people who look like you doing something that informs you that you can do it too.

So one day after moving to Chicago after college I decided I was going to start baking from scratch! I thought this was something everyone could do— because of my cake ladies, but then my roommate said “girl, no! I burn things from a box! This is a talent!” So began my Tubby's Taste side hustle which I shortly learned could become a business.

After spending two years bringing them to parties and work events a friend of mine who is vegan said “I wish you'd make something that we all could enjoy” and so, a little hesitant, I got into the kitchen and started experimenting, creating delicious baked goods that fit the vegan criteria but also passed my taste test!

After all, with my last name being Tubbs and my college nickname being “Tubby” the name had to be “Tubby's Taste” to show my stamp of approval!

I hope you'll allow my cookies to be a part of your life — for everyday treats and special occasions!


Here's where we've been featured:

Oprah Daily- 12 Women-Owned Food Brands You’ve Just Got to Try Peta- These Black Women–Owned Brands Are Doing the Most for Animals VegNews- The VegNews Guide to Vegan Black-Owned Businesses 
GMA 3- Woman quits job to start new business with delicious treats  Well + Good- 150+ Black-Owned Wellness Businesses to Support Now and Always A4CB- Client Story
ABC7Chicago- Vegan cookie bakery in Chicago gets public relations help during COVID-19 pandemic
Block Club Chicago
- Shop Local 2020: An Austin, North Lawndale, Garfield Park Holiday Gift Guide
Chicago Inno- Meet Tubby's Taste, a Jamaican-inspired vegan cookie startup
Eater Chicago- A Chicagoan Bakes Vegan Cookies With Jamaican Flavors For the Holidays Women's Health Magazine- 25 Black-Owned Wellness Brands To Support VegOut Magazine- Spotlight
NBC Chicago Today- Tubby's Taste Fuses Jamaican Inspired Flavors For Delicious Vegan Cookies WGNTV- Sunday Brunch The Ask Dr. Renee Show- Tubby's Taste